Chances are you are not optimizing your profile and utilizing the algorithm to your advantage.
Here are four key pieces to boosting your Instagram engagement:
1. Stick to your niche!
Pick your niche and content pillars and stick with them. For example, someone who follows you for cooking advice/recipes does not necessarily want to get fashion advice from you.
2. Post on a schedule
There’s nothing worse than posting irregularly with large gaps of time in between. Create a schedule for yourself to keep reliability among your followers. You don’t even need crazy templates to do so! Download a free calendar template off of word and write in the days you are going to post and your ideas. Stay accountable!
3. Peak interest with your captions
Just as I did with this caption, draw your followers in to want to read more! Don’t go on and on at the beginning of your caption, get straight to the point with a call to action!
4. Optimize all Instagram features
I know the ‘reels’ word can be scary for some of you… but Instagram is not just a photo-sharing app and the algorithm pushes the newest features. Reels can be a behind-the-scenes look at your business or a day in your life. Optimize all the features the app has to push your content out more!